Producing your own content rather than using stock or generic content has a profound effect of the overall appearance and user engagement with your site, page or social media.
If a picture is worth a thousand words a video has got to be worth at least twice that, right? Getting across your business ethos or a complex idea can be presented in a much clearer and concise way with the right use of video.
Using original content makes your website stand out for all the right reasons against those using the overused and predictable stock images. As well as looking good it also helps customers develop a greater understanding of your business' quirks and niches that separate you from the rest.